1. Lotte Wellfood has applied to patent a new brand called JOEE, which includes protein supplements, drink mixes, vitamins, minerals, calcium, and probiotics, aiming to target consumers who prioritize their health.
2. Lotte Wellfood’s protein bar, called Easy Protein, has been successful in the market, selling over 3 million units since its launch in January.
3. Lotte Wellfood is expanding its health and wellness strategy to include a variety of products such as snacks, ice cream, and processed meat products, with its zero-sugar dessert brand called Zero also seeing growth in its product lineup.
Lotte Wellbeing, the company behind the successful ‘Zero’ snacks and ice creams with reduced sugar, is now expected to expand its range of protein products to target health-conscious consumers. According to industry sources, Lotte Wellbeing has applied for a trademark for “JOEE,” which is classified as a protein dietary supplement and includes drink mixes, vitamins and minerals, calcium, and probiotic supplements. It is anticipated that JOEE will become a brand that encompasses a wide range of health foods. Lotte Wellbeing explains that this trademark application is a preemptive move to meet the demand for “healthy pleasure,” but they have not confirmed the release of the brand. Their previous protein bars, Easy Protein, gained attention as a low-calorie and low-sugar health product and sold over 1 million units in just three weeks, accumulating a total sales volume of 3 million units. Lotte Wellbeing has been implementing a “Health and Wellness” strategy not only for protein products but also for various product lines such as snacks, ice creams, and processed meats. Their recent 0-calorie ice creams, Screw Bar and Juice Bar, have been popular, selling approximately 7.2 million units within a month of their release. Lotte Wellbeing originally planned to produce around 3.2 million units, but due to high demand, they had to increase production. They are also expanding their range of sugar-free desserts under the brand “Zero,” which includes chocolate chip cookies, fruit jelly, and recently added 4 new varieties of ice creams such as Cookies and Cream Bar.
In recent years, the interest and awareness of health and wellness have been growing among consumers around the world, including young people. Many people are now paying more attention to their diet and seeking products that can help them maintain or improve their health. In response to this trend, companies like Lotte Wellbeing are actively developing and promoting products that not only taste good but also have nutritional benefits.
Protein is an essential nutrient that our bodies need to build and repair tissues, and it plays a crucial role in various bodily functions. It is commonly found in foods such as meat, fish, dairy products, beans, and nuts. However, with the busy and fast-paced lifestyles of many people today, it can sometimes be challenging to get an adequate amount of protein through regular meals. This is where protein supplements or protein-rich snacks can come in handy.
Lotte Wellbeing’s JOEE brand aims to provide consumers with a convenient and easy way to incorporate more protein into their diets. With the various forms and flavors available, the products can be enjoyed as a snack or even mixed into beverages like smoothies. By offering protein supplements that are not only nutritious but also delicious, Lotte Wellbeing hopes to attract health-conscious consumers who are looking for convenient options to meet their nutritional needs.
The success of Lotte Wellbeing’s previous protein bars and their expanding range of health-oriented products indicate the growing demand for such products in the market. As more and more people prioritize their health and well-being, companies are recognizing the opportunity to cater to these needs and are investing in developing and promoting products that meet the consumers’ expectations.
However, it is important to note that while products like protein bars and supplements can be a convenient way to increase protein intake, they should not replace a balanced and varied diet. It is always recommended to get nutrients from a variety of sources and to consult with a healthcare professional or registered dietitian before making significant changes to one’s dietary habits.
Overall, Lotte Wellbeing’s focus on expanding its range of protein products aligns with the growing interest in health and wellness among consumers. By offering quality products that are both nutritious and tasty, they hope to provide convenient options for those who want to incorporate more protein into their diets. As the demand for such products continues to rise, it will be interesting to see how other companies in the industry respond and innovate to meet the evolving needs of health-conscious consumers.
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